ICG Flagship store   Milan

ICG Flagship store

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Technology, sophistication and aesthetic appeal come together in a single material, becoming an integral part of the interior design culture and giving concrete form to totally unique vertical and horizontal surfaces.

ULTRA blends technological innovation and tradition.

Iris Ceramica Group’s Milan showroom is located in the city center, a short distance from the Duomo and La Scala. Milan is the latest stage of a plan to launch Ariostea, together with Holding, in the world’s design capitals. Sophisticated spaces with flawless attention to detail created as places for meetings which offer creative inspiration to architects, designers and enthusiasts in the sector.

Area-17 Architecture & Interiors has re-imagined the DNA of Iris Ceramica Group with the striking, exciting potential of ceramics resulting in furnishings and interior design solutions which actively involve the visitor in discovering the latest products and technical solutions.

The premises occupy an area of 750 sq.m. over three floors. The ground floor provides a welcoming reception for visitors. The lounge area features a bar counter and integrated hob, and is suitable for hosting formal meetings and even cooking shows. The upper floor, designed as a spa, is offset by a series of niches which accommodate bathroom furnishings from the collaboration with Paolo Castelli. A large meeting room at the rear can be transformed, when appropriate, into a co-working space, event area or conference room. The basement retains the historical legacy of the building, which was previously a bank, with the original vault structure, vast archives and product samples dedicated to Active technology.

Showroom Milano - Via Santa Margherita 4 - 20121 Milano.
Mon – Fri: 10.00 – 19.00
Email: milano@irisceramicagroup.com

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