CERSAIE 2021 ARIOSTEA WITH IRIS CERAMICA GROUP FOR “THE PERFECT BLEND”

From 27 September to 1 October, Ariostea will be taking part in the 38th edition of Cersaie, with an exhibition space showcasing all the Group’s brands in its 60th anniversary year.
“The Perfect Blend. Foresighted Surfaces for a Sustainable Beauty” is the concept behind the exhibition at Cersaie 2021. An authentic journey developing over three areas, each with its own art-and-sound video-installation, focusing on three pairs of values that have always represented the Group Brands:

- architecture and nature
- creativity and technology
- beauty and sustainability

Ariostea contributes to this exhibition story, representing “Creativity and Technology” in a uniquely evocative scenario that enhances the ability of ceramic materials to blend design and innovation, withan eye on the future, and always respecting the environment.
Cersaie is not just a trade fair, it is above all an opportunity to meet and discover the latest design solutions. In the week devoted to Cersaie, the Ariostea and Iris Ceramica Group programme is packed with unmissable appointments that will also be made available on the web. In particular, for this 60th anniversary, the scene will be dominated by sustainable innovation and that perfect blend that only ceramics can express.

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