Ariostea in the new Iris Ceramica Group Milan flagship store

Ariostea personalizes the newly opened Iris Ceramica Group flagship showroom in Milan with the latest ceramic applications and innovative design solutions.

Located in Milan’s city center, near the Duomo, the showroom displays Ariostea’s best-selling and most exclusive collections. Inside the former bank premises on via Santa Margherita, the 750 sq.m. Showroom extends over three floors. Designed by Area-17 Architecture & Interiors, the design concept revolves around respecting the particular features of the building and creating floors designed in line with specific functions.

The ground floor with a lounge area featuring a spectacular bar counter and dynamic, captivating display area, provides a welcoming reception for visitors. Floors, walls, architectural elements and furnishings are clad in large format Ultra tiles, showcasing various materials which highlight the infinite application potential of Ariostea’s top of the range ceramics.

The upper floor, designed as a luxury spa, is divided into niches and recessed areas with more intimate settings. Washbasins, storage units, shower trays and vanity tops, the imaginative potential of ceramics is transformed into practical designer solutions. Further expanding the extensive product range is DYS – Design Your Slabs customized surfaces, an innovative on-demand decor service that enables you to print any image onto ceramic surfaces. The large wellness and bathroom area also displays the first in a series of furnishings by Seventyonepercent, the new Iris Ceramica Group brand, which chose the Paolo Castelli brand for its official launch.

The basement recaptures the safeguarding function of the bank by housing vast archives and comprehensive product samples. At the center, the original structure of the former vault has been retained and tiled with ACTIVE SURFACES, a collection of eco-active ceramics with effective antibacterial, antiviral, anti-odor, anti-pollution and self-cleaning properties.

In the new Milan showroom Ariostea offers interior designers and architects an extensive range of porcelain floor and wall tiles, in addition to designer accessories and furnishings which seamlessly integrate with any contemporary lifestyle look.

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