Opening Iris Group boutique Ariostea
Paris, February 4th, 2010
We’re in the 8th arrondissement, a well-known upper-class neighbourhood in Paris with its Grands Boulevards, Champs-Élysées, Arc de Triomphe de l'Étoile and L'Opera, to mention only a few of the places best known to visitors. On February 4 2010 we will open a new showroom in this prestigious setting, in the central Rue de la Pépinière.
Duccio Grassi Architects of Reggio Emilia designed a showroom for Ariostea based on the concept of the prestigious Paris “boutique” to present Ariostea’s most exclusive collections in France.
The showroom is set up on the basis of an elegant and apparently simple style, in white and grey without any superfluous materials. The elements used to display products are sliding retractable and niche panels, labstations and built-in chests of drawers, all designed to be elegant and practical. The focus throughout is on the product: the Ariostea collections with their colours, textures and materials are what stand out in this space. Like the high tech stones and high tech woods, among the company’s most popular product lines, in which a reinterpretation of nature and its beauty is transfused into a material with the qualities and technological performance of porcelain stoneware, with outstanding technical features that other flooring materials such as natural parquet cannot offer. Emphasised by an exclusive porcelain stoneware installation from the high tech woods line to capture the attention of passersby in the big window on Rue de la Pépinière.
The concept of “Creativity serving aesthetics and design” sums up the boutique’s mission.
Serving individual customers and above all professionals – architects and interior decorators – who will feel perfectly at ease in the showroom and be able to experience firsthand the quality of unique, innovative products such as the brand new 4,7 high tech technology.
Paris Iris Group Boutique
Rue de la Pépinière n.27, Paris - France
Opening February 4 2010 at 19:00
